24 Jul 2019

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Location: LCB Depot
31 Rutland Street

Time: 9:30 am - 12:30 pm

A two-part workshop for creative businesses covering the essentials of brand management including a critique of attendee brands to help rectify the problem of brands not performing consistently.

This is a two-part programme being held on 24 July and 7 August.

This workshop programme is being delivered by Rachel Hargrave and Richard Pepper.

24 July

Session 1 will see Rachel leading and covering the essential elements of what brand is, complete with a plethora of exciting, visual, relevant examples.  Attendees will be invited to be fully participative in the experience and share their thoughts, concerns, learning with the room.  Richard will input extensively throughout.

7 August

Session 2 will see Richard leading, offering friendly, constructive critique of attendees branding, appropriately challenging attendees to ‘go deeper’ whilst sharing examples from his own illustrious career.  Richard will particularly focus on the disconnect that is often felt by all of us when we see a brand not performing consistently across all media and will demonstrate how that can easily be rectified.  This practical, hands-on session will ensure that attendees will develop their own brand thinking and leave with either a fully-fledged brand or one that is well on its way to being so.

In order to apply for this programme you must:

  • Be a trading creative business with products and/or services ready for sale
  • Be based in Leicester and Leicestershire
  • Have been trading for over 12 months
  • Be able to commit to both dates

This FREE workshop would usually cost £500 to attend.

Please do not sign-up for this workshop if you cannot commit to attending both sessions.

To book visit this page

This event is part of the Collaborate project, funded by European Regional Development Fund and partner organisations Leicester City Council, Leicestershire County Council, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) and the Food and Drink Forum.


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