19 Jun 2019

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Location: LCB Depot
31 Rutland Street

Time: 9:30 am - 12:30 pm

Learn to carry out the basics of SEO yourself using freely-available tools. Aimed at businesses in the creative sector that want to improve search engine rankings.

  • Want to drive more traffic to your website?
  • Looking to feature higher on Google searches?

LCB Depot is hosting a FREE SEO Masterclass series for businesses that want to increase traffic to their websites and generate more leads.

Search Engine Optimisation (SEO) consultants want hefty fees every month to improve your rank in Google. Yet much of what they do is neither secret nor difficult. In this four-session course, you’ll learn how to carry out the basic tasks of SEO yourself using freely-available tools. You’ll learn how to find out what people are searching for and decide on search query targets, how to do basic site and page optimisation and how to test and measure what’s working and what isn’t.

SEO specialist David James Ross teaches this course based on his own experiences of getting sites to rank and has taught many courses with creative businesses who have improved their rankings significantly.

In order to apply for this programme you must:

  • Be a trading creative business with products and/or services ready for sale
  • Have a website you can update yourself
  • Be based in Leicester and Leicestershire
  • Be able to attend all four sessions (Compulsory) with some “homework” between sessions – dates below
  • Have a laptop that works with a WiFi connection

There will be a maximum of eight places on this course to allow for individual attention. If you cannot commit to attending all four sessions, please do not sign-up. Only one place is available per business.

This FREE programme would usually cost £450 to attend.

All four sessions will be held at LCB Depot, 31 Rutland Street, Leicester, LE1 1RE.


  • 19 June – 9.30 – 12.30

Week One – Getting started: Understanding SEO, Basic checks, Tools We Will Use, Keyword Research

  • 26 June – 9.30 – 12.30

Week Two – Optimising your site and pages

  • 3 July – 9.30 – 12.30

Week Three – Meeting Google’s Quality requirements

  • 10 July – 9.30 – 12.30

Week Four – Putting it all together

To book visit this page

This event is part of the Collaborate project, funded by European Regional Development Fund and partner organisations Leicester City Council, Leicestershire County Council, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) and the Food and Drink Forum.



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