12 Mar 2019

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Location: Leicester Racecourse
Leicester Racecourse

Time: 8:30 am - 11:30 am

You have a fantastic new product to take to market but how is the best way to let your target customers know about it and at the same time get the best return for your investment? You will learn the best way to launch your product and the process to use at this free session.

The workshop will give you practical experience on how to organise a successful product launch. Delegates will go away feeling confident they have outlined key objectives for their event and have a means of measurement for their return on investment. The session will be run by Primary Live, a respected Live Events and Exhibition agency.

During the workshop you will cover: 

  • The importance of an event objective – audience
  • How to map out your needs
  • Who – invitations/guest list
  • Where – the importance of venue for a product launch
  • Creativity – competitive market to get your product to stand out
  • Numbers – what is your target?
  • Date and duration
  • Why – are you running this event?
  • Budget
  • Project and Financial Management
  • ROI and ROE

Primary has seen significant growth since it was first established by Dan Stevens in 2009. Primary Live deliver Live Event, Exhibition, Creative Content and Digital Engagement services to all corporate sectors. From Product launches to Building launches or even Wind Farm launches, Primary understands the requirements necessary to facilitate a successful and memorable launch that will ingrain in the minds of those attending for years to come. At the workshop, they will outline their experience and provide some great examples on launches they have run already.

During the workshop, you will get the opportunity to do a team pitch to the audience of product launch event proposal.  

To book register at this link.

This event is delivered as part of the Collaborate, Growing Business Together project in partnership with Growth Hub – LLEP Business Gateway, Primary Live and East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) and is specifically aimed at businesses based in Leicester and Leicestershire, with fewer than 250 employees and which meet the eligibility criteria.



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