26 Feb 2019

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Location: Leicester Marriott Hotel
Smith Way, Grove Park
Enderby
Leicestershire
LE19 1SW

Time: 9:00 am - 4:30 pm

Improve the visibility of your website through effective use of analytics, statistics and testing. If you’re serious about making an immediate return on investment with your website, then you need to consider optimising your conversion rate.

Thanks to the experts at the Digital Growth Programme, you now have a course that shows you exactly how. This powerful marketing process is explored in depth and provides you with a number of workable techniques to help you convert your website visitors into paying customers. BOOK YOUR PLACE TODAY

 

Key Topics Covered:

  • The psychology of conversion – Discover how user behaviours and well-documented human psychology all contribute to a visitor’s purchase decision, and how to manipulate the outcome to meet your objectives.
  • The art of persuasion – Learn how prompt positive action from website visitors through manipulation of design, text and colour.
  • The principles of testing  – Find out why testing is vital, and the best methods to do it properly using split test and multivariate software such as Google Website Optimiser, Unbouce.com and many more.
  • Optimising your website for success – Explore how to best optimise your website design and content for a better conversion rate. From colours to layout through to copywriting and image choice – it all counts.

 

Learning Outcome:

By attending this workshop you will emerge with key knowledge and skills to understand how to make the most of the stats provided by Google Analytics, and how to best to respond to them for better online conversion rates. Delegates will have a new set of skills to ensure that they can put in place the best working practices for a better, more profitable website.

 

Book Your Place

To book your place please visit www.leics-digital.co.uk/events

Any questions please speak to your dedicated Events & Engagement Officer:

Leicestershire – Katie Peggs – 07387 141 590

Please note in order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. Please visit our website to register onto the programme.


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