Leicester Castle Business School offers organisations an opportunity to benefit from the skills and perspective of a master’s student whilst also providing valuable work experience.

Executive Company Projects are an alternative to a traditional theory-based dissertation, giving students the chance to apply their knowledge and experience to a specific business issue.
Executive Company Project students are available from February to April, June to August, and from October – December.

The projects are offered in two forms:
• An on-site ‘Internship’ where the student conducts business research tasks at the business premises
• A ‘Consultative’ project which is conducted remotely, enabled via Skype, email and telephone

Every business has times when they need a skilled resource for a short period e.g. to investigate an initiative or research and remedy an issue. Usually employees have limited time to spare on these projects or the budget is not available to hire staff.

The Executive Company Project is a resource that businesses can utilise for exactly this situation. Master’s students are equipped with significant skills that are useful to businesses e.g. social media, financial analysis, business process re-engineering, digital marketing, customer and competitor intelligence and analysis, international trade, project and risk management.

Students come from a variety of world-class MBA and master’s courses:
MBA Global, MSc Project Management, MSc Risk Management, MSc Strategic in Digital
Marketing, MBA Sustainable Business, MSc Business Management in Sport, MSc Business
Management in the Creative Industries, MSc Global Banking and Finance and MSc Global
Finance and Investment.

All project host need to do is complete a one-page pro forma, summarising details of the company, the project, skills needed, and an initial idea of the tasks. The students go through a filtering process to ensure they are prepared for projects and business interaction.

Example projects –

1. Develop a multi-channel branding strategy which will allow trade across all multi-channels.
2. Develop a product strategy which highlights diversification of the product offering and create a pricing strategy specific to each marketplace.
3. Recommend options and implement a multi-channel system allowing the company to manage inventory real-time across all platforms.
4. Review the supply chain, highlight current issues and make recommendations to improve the existing process.

1. Refine and expand social media platforms; Twitter, LinkedIn, Instagram, Pinterest, Hootsuite.
2. Develop the proposition strategy for social media content creation, cold calls and e-mails.
3. Research an appropriate local community building for promotional events.
4. Prepare exhibition stand design and sponsorship strategy for a major industry exhibition.

1. Conduct turnover and revenue analysis for wage restructuring.
2. Work closely with the finance director to construct a heat map of cost centres.
3. Analyse periphery cost base to identify appropriate reductions.
4. Prepare a week-by-week Gantt chart to systematically reduce costs.

1. Understand the company business model and service delivery.
2. Identify competitors and the positioning and services of competitors, their approach, capabilities and the sectors they are strongest in.
3. Agree a set of metrics and performance indicators and use these to benchmark identified competitors.

For more information please email ECP@dmu.ac.uk / dgordon@dmu.ac.uk or visit http://lcbs.ac.uk/executive-company-project/

  Executive Company Projects brochure – Sept 16