visit england

The aim of the Discover England Fund is to drive inbound tourist visits and expenditure through delivering bookable tourism products, in response to market opportunities and consumer needs.

The three-year fund aims to ensure that England stays competitive in the rapidly growing global tourism industry, by offering good quality English tourism products.

In Year one, the fund will focus on:

  • Small-scale quick-win projects and pilots that meet customer demand and test new products or new ways of joining up and distributing existing product.
  • Research to build understanding of customers, markets and product gaps.
  • Seed funding to build bids for years two and three.

£40 million of funding is available through the Discover England Fund over the three-year period 2016-19. Year one projects can apply for up to £250,000 of revenue funding. (Small amounts of capital investment will be considered, ie technology.) Exceptional projects that meet the criteria and can make a clear case for higher levels of funding will be considered.

Bids are now invited from destinations and businesses of all sizes wishing to deliver bookable products that appeal to international visitors. It is expected that the investment would also benefit the domestic market.

The following types of revenue activity will be supported:

  • Developing thematic and/or geographic clusters/groupings of bookable product eg heritage, gardens, culture.
  • Itinerary development.
  • Integrated transport solutions/options eg regional gateway development, work with transport operators, digital travel planning, through-ticketing and local solutions, such as cycle routes and buses to link up product.
  • Passes and other pricing products.
  • Research and product/market testing.
  • Product distribution.
  • Some international marketing/promotion in order to test outcomes, though this should not be the main focus of the bid.
  • Project delivery (including additional specified staff required to run the project).

The lead partner will be the accountable body for the project and will act as the single point of contact. They will be required to co-ordinate and monitor the project’s delivery. The Discover England Fund is not restricted to one area or region and projects from across England are welcome to apply.

Applications are currently close.

See the Visit Britain website for more details