The aim of the programme is to support local independent town centre businesses to invest, grow and create new local employment. The aim of the programme is to support the growth of town centre businesses, to encourage new businesses to occupy vacant properties and to enhance the unique character and identity of our town centres.

Enterprising Town Centres will target grant funding between £500 and £25,000 to small independent businesses within our town centres of Ashby, Castle Donington, Coalville, Ibstock, Kegworth and Measham.

If your business is based in a village within North West Leicestershire that is outside of the town centre, the Council will also be launching a new Village Shop Grants Scheme that will run alongside Enterprising Town Centres. The Village Shop Grants Scheme will offer grants between £1,000 – £3,000 to help improve shops that provide essential goods and/or services to their surrounding area.


In addition, we are targeting the available funds towards businesses that meet at least one of the
following priority criteria – 80% of the available grant money is expected to be prioritised in this way:

  • Micro and small business (i.e. less than 50 employees).
  • Businesses that are new or have been operating for less than two years (at the date of the grant application).
  • Businesses adopting Green Footprints principles.
  • Women businesses owners and business aiming to attract women into employment.
  • Businesses aiming to recruit apprentices.
  • Previously NEET / unemployed 16 – 24 years olds (unemployed for 12 months prior to setting up business).

To view the town centre boundaries, please click on the relevant town map –

Ashby town centre boundary map

Castle Donington town centre boundary map

Coalville town centre boundary map

Ibstock town centre boundary map

Kegworth town centre boundary map

Measham town centre boundary map

How to apply

If you are interested in applying for an Enterprising North West Leicestershire grant, you will need to complete and submit an Expression of interest form first of all.

Once we receive your Expression of Interest, we will check it with the eligbility criteria and may then invite you to submit a Full Application.

Want to know more?
If you’ve read the Eligibility criteria and FAQs but still have questions, please contact our Business Focus Team on 01530 454 609 or email: