06 Dec 2018

  • An estimated £812 million was spent with small businesses across the UK on the day.
  • This was an increase of 8% on Small Business Saturday last year.
  • Both #SmallBizSatUK and #SmallBusinessSaturday were in the UK’s top five Twitter trends throughout the day.
  • More than 250 small business organisations supported the nationwide initiative, including the Federation of Small Businesses.
  • Politicians including the Prime Minister, the Chancellor of the Exchequer and the Mayor of London all publicly supported Small Business Saturday.

Local economies and high streets received a boost last weekend, as shoppers showed support for small businesses, coming out in force for the UK’s sixth annual Small Business Saturday (1 December 2018).

An estimated £812 million was spent in small businesses across the UK on Small Business Saturday, according to research* commissioned by principal supporter American Express. This was up from the £748 million spent on Small Business Saturday last year, with 59% of people aware of the day saying they spent more than usual.

Support for the campaign came from 90% of local councils – a three per cent increase on 2017 – calling for the nation to shop local and support the 5.6 million small businesses across the country.

Positive consumer sentiment and support for small businesses on a local level was echoed through national government, with the Prime Minister, Chancellor of the Exchequer and Mayor of London all supporting the campaign.

Small Business Saturday also drew high engagement on social media. Tweets sent on the day reached more than 100 million people, with #SmallBizSatUK and #SmallBusinessSaturday trending in the UK’s top 5 throughout the day. Facebook and Instagram posts were also up on 2017, with more people sharing their Small Business Saturday stories.


Michelle Ovens MBE, Director of Small Business Saturday said:

“In its sixth year, Small Business Saturday has once again captured the hearts and minds of the nation, boosting spending with Britain’s small independent businesses. It has been a challenging year for the high street, and so to see the amount spent on Small Business Saturday yet again is fantastic. Year-on-year, small businesses prove their importance to their communities, and consumers up and down the country respond with incredible support for and engagement in this important campaign.”

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