13 Apr 2018

A message from China Britain Regional Initiative (CBRI):

China is one of the world’s largest economies and consumer market. There are vast opportunities for local businesses in Leicestershire to trade with China, and with uncertainties around Brexit, there has never been a more important than time. With the support from Leicester City Council and European Regional Development Fund, we, China Britain Regional Initiative (CBRI), can help you start or develop your trade with China.

Through the establishment of the Leicestershire China Student Ambassadors Scheme, we have developed a pool of talented Chinese students from the three Leicestershire Universities. Unlike traditional internships, our student ambassadors voluntarily work on a focused China-related project over a short period of time. Our ambassadors are pre-screened to match the needs of the businesses and evidence shows they are already making an impact in the businesses where they have been placed.

The Ambassadors Scheme is a low risk option for a business that wants to explore the China market but lacks the language, business cultural skills, and understanding of the Chinese market.

To find out more about how an ambassador could support your business or if you have any questions, please contact us on xinmiao.zhong@cbri.co.uk


Back to News